Sandmarc provides a great example of how to utilize the pre-order manager app to generate hype around new pre-order products as well as a gauge product interest.

This is powerful because Sandmarc can lower the risk of launching new products by gauging what the demand might before ever orderings tock.

By offering pre-orders, Sandmarc are able to get cashflow in immediately and get customers excited about their new product.

Sandmarc created a custom landing page for their pre-order products. Giving them an opportunity to showcase all the great and best features of their product. Helping to sell potential buyers on these items.

Keep in-mind, with pre-order products it's a bit harder to convince buyers to pay for a product they will be waiting potentially weeks or months for. So, it's worthwhile adding that extra effort to better market a pre-order products.

If you create a landing page for your pre-order product, be sure to have great media content (image and video), product descriptions, and prominent pre-order buttons.

When you’re offering pre-orders, it's important to give an accurate or general estimate on when a customer can expect this order. Uncertainty on when products might arrive can cause customers to lose interest.